MOSTEK AUTOMOTIVE REBRAND
The goal of this design is to rebrand a local Fremont business, Mostek Automotive, a vehicle servicing and repair business. The goal of this rebrand was to give a more unique personalized logo to this business that connected more with their tagline “We treat you like family”. The target audience for this rebrand is for anyone who needs car repair, care, and servicing, anyone from driving age and up. The beginning rationale for this design was to keep some older elements from the past logo, specifically the colors, orange and black. The name of the owner “Mostek” uses a script typeface to give a more personal feel, as if it's a signature or seal of approval, showing that this is a local business rather than a chain.
The shape of the logo resembles car ornaments, allowing the viewer to be subtly reinforced on what the business is, it’s all about cars. Challenges of this design were the simplicity of it, and when it’s too much and not enough. The mediums this design is applied on is on a keychain, a something that can be given out to customers to keep with their car keys, with a phone number whenever car trouble arises. The logo is placed on worker clothing, representing the business while not going overboard on expensive custom design uniforms. The final medium is a sign, one that can be placed outside the shop to give details to customers or even for advertisements, such as local sponsors and so on. Overall this design feels much more welcoming, showing that this is a business owned by people you know.